Whether someone wants jewellery for themselves, a friend, or for a special occasion, the jewellery industry is witnessing a noticeable increase in the number of people buying it online. Unlike Clothing or footwear, still shopping for jewellery online is at a nascent stage because of the price and purchasing jewellery is occasional.  Customers have to ensure they don’t stumble upon a faulty product that looks good online but doesn’t suit them when they wear a physical product after purchase.

In this blog, we’ll discuss four challenges customers face while purchasing jewellery online and the precise solutions to handle them.

Experience

Jewellery is considered a luxury item.  Hence, while buying something luxurious like jewellery, customers expect to have a delightful buying experience. Customers purchase jewellery pieces only when they are satisfied with their look and feel by wearing them physically.

Most online jewellery stores fail to match clients’ expectations as only the images are displayed beautifully without any try-on option. Hence, try-on  jewellery feature can be a game changer in this competitive world. This ensures that customers are 100% sure of how the physical jewellery piece looks on them after purchase.

Shopping with family

It is usually jewellery is purchased along with friends and family members in a physical showroom so that they can try, get instant feedback.   Also, in physical showroom sales person will answer all the customer queries while is not possible online.  

While shopping online, customers can only share the jewellery images with their family and are very much restricted from trying the jewellery design in their presence.   Even if they can try-on jewellery online getting feedback is not instant which is sometimes disappointing and frustrating. 

The best solution is to allow the sales person to have a video conference with the customer and their family members where everyone joind the conference can try jewellery.  

Along with family members, sales person will be available which is exact replica of physical shopping experience.  Sales person can provide the correct information and answer all the queries the customer have before purchase. 

Decision Making

The prospect of online jewellery shopping was to ease the process of decision-making and purchase experience.  Purchasing has been easier without a doubt, but customers are still in a never-ending loop of confusion.

Numerous designs lead to a state where customers can’t decide between the available options and buy a product that reflects their personality and choice.

An easy solution to this problem is a try-on feature.  With this feature, the customer can try the jewellery design then and there only, ultimately leading to the right decision without perplexity.

Jewellery Size & Matching Designs

Online stores provide the jewellery measurements,  but it is difficult for the customer to visualize their face with jewellery.   Jewellery might look very big or very small when they wear physically.  This leads to disappointment when they get the jewellery at home, and would not purchase it online next time.

Another significant challenge is online jewellery stores offer good design choices, but it is a painful process to buy a piece that matches another piece.  The customer has to browse back and forth between the categories to find the matching jewellery designs. The result in the end is a troublesome buying experience for the customers. 

This can be addressed by providing the  try-on jewellery feature with the  Exact size and “Mix N Match feature” where users can shuffle between various sets and pieces.  Shopping becomes easy and brings experience & satisfaction to the customer.

Conclusion

The challenges discussed above are very common, and it’s also true that not every business is ready with the gears to combat these challenges.  It becomes the responsibility of online jewellery stores and the respective jewelers to work on the solutions and provide enjoyable and experiential shopping for their customers.

Customers also can request their trusted jewellers to integrate Augmented Reality (AR) based technologies to enhance their buying experience leading to quick and hassle-free decisions.

JewelTryStudio offers a virtual try-on jewellery solution with unique features to try jewellery with the Exact size, Mix N Match to enhance the customer experience.