Disrupt Jewellery Selling using Virtual Try On Tool
Online jewellery sales are growing! How can jewellers learn from peer industries to build a transformational customer experience while selling jewellery online ?
We’re living in an age of transformation, where the world has changed more in the last 2 years than it changed in the last 10 years! Airbnb disrupted the hotel industry, Uber disrupted the taxi industry and MakemyTrip disrupted the travel industry.
Online jewellery selling has also witnessed a major transformation post the pandemic. Traditional jewellers are being challenged to look at online channels and advanced technology based solutions to enhance their reach and build customer loyalty. The problem is straightforward- either you adapt to the new technology or you perish!
Leveraging Augmented Reality For Online Jewellery Selling
Jewellery selling is about building relationships and delivering a superior customer experience that fuels loyalty. Your customers want a personalized experience where they can try jewellery, customize it to their liking, involve their friends and family for making decisions and build relationships with your brand.
According to a survey, 40% customers would be willing to pay more for products if they could experience it through Augmented reality and 70% customers would shop more with businesses offering an augmented reality experience. In today’s world where we are envisioning building the metaverse, jewellers have the flexibility to design a personalized online jewellery selling experience using augmented reality and artificial intelligence. Leveraging technology can help jewellers in multiple ways:
- Offers you a greater reach beyond geographical boundaries to anywhere across the globe
- Helps you lower your infrastructure costs and inventory costs
- Your customers get the same experience like trying jewellery in front of a mirror with virtual try-on jewellery
- Mimics the physical showroom experience where your sales advisors, customers along with their families and friends can have face to face conversations
- Offers a personalized experience for every customer with virtual make up, auto adjustments etc
virtual Try-On Jewellery and Advanced Applications can help jeweller differentiate
Customer demographics and buying patterns are changing. With the rapidly growing millennial population and increased smartphone and internet penetration, online selling has become a competitive space. In fact, there were more than 500 million+ users of video conferencing tools like zoom, google meet etc. in 2020.
How can jewellers adapt to these shifting trends and expectations and build a differentiated online jewellery shopping experience for their customers? Applications of augmented reality base technology can come to rescue.
At JewelTryStudio, we are on a mission to transform online jewellery sales using cutting edge technology. We’ve developed an advanced online jewellery studio based on augmented reality and artificial intelligence to take jewellers online within an hour, help them engage and educate customers and boost sales with enhanced customer loyalty.
Key features of JewelTryStudio platform include:
- Virtual Try-on Jewellery for a mirror-like jewellery viewing experience
- Video (AR) commerce sales tool to empower jeweller sales team to schedule video calls with customers and their family members
- Digital websites and clickable brochures for discovery and showcase products
- Beauty filters and virtual make up for a superior customer experience
& more..
Jewellers has to start embracing these new technologies to reap in more benefits !
